You can also speed up the process with HubSpot’s Blog Ideas Generator. You can type in your main keyword or a brief description of your blog’s contents, and the platform will generate topics, sub-headings, and even drafts based on your input. However, I can’t underemphasize how important they are, so I’m going to repeat it again. You’ll also want to include your keyword in the meta description and the URL. Once upon a time, you used to be able to include the keyword in the title, headings, and text and rank well.
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Off-page SEO refers to actions you can take outside of your website to improve its search visibility. Search engines work by crawling, indexing, and ranking content on the internet. By optimizing your website and content according to these systems, you can gain more visibility. The higher your pages appear in search results, the greater the chance they are discovered and clicked on.
Optimizing Images
The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies.
- If there’s anything specific you want to see with your keywords, competitors or a PPC campaign, they’re happy to oblige.
- On the other hand, if thought leadership is a priority, then you might focus more on creating original content or doing data-driven or research-based articles.
- An excellent tool to get an overview of your backlink profile is Ahrefs.
- Many people search visually, and images can be how people find your website for the first time.
- Providing authoritative content that web searchers are looking for and find useful is key to high rankings.
Authority has to do with the strength of a website and how much you can trust it. Google determines the overall authority of your site by analyzing your domain authority and page authority. All you have to do is search for “contributors” and pick out ones that write in your niche. Think of this as another website or business referring back to you as a source for quality information. Google may consider blog articles appearing in a sidebar as duplicate content, for example. Not every business has a web design team or software to evaluate their sites.
Your role is to produce content that satisfies Google’s SEO Anomaly experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Search engines don’t operate solely in the realm of text anymore. Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products. If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers. Off-page SEO covers the efforts taken outside your website to improve its rankings in search results. When people talk about SEO, they often have optimization for Google in mind.
These links enable you to jump around to different parts of the post. This can also be a great way to start conversations with other brands. If you link to another company in your post, shoot them a quick email or tweet after publishing it and ask for a share.
Ashbridge has nearly a decade of experience in digital marketing and SEO. Backlinks are the most quantitative way to build authority in your industry. The more backlinks you have, the more authoritative you seem to the Google algorithm. In addition to describing what the image contains, you should include your keyword in the alt text to give you a better chance of ranking. The Google search algorithm has gotten more complicated than ever. It’s important to take into account a wide variety of factors like website age, authority, user experience, and even website structure.