For example, Rank Math listed Backlinko as one of the best SEO blogs to follow. As it turns out, reviews also affect your site’s E-E-A-T in the eyes of Google. So, if you want to improve your site’s E-E-A-T, this chapter is for you. And I’m confident that most of these people first saw our study being shared on X (Twitter) or LinkedIn. For example, lots of people have mentioned and discussed our studies on SEO forums and marketing subreddits. But the upside is that, if one of your videos does well, it can lead to a torrent of branded searches.
In this beginner’s guide to SEO, we’ll walk you through the fundamentals of SEO and how you can get started. This guide is perfect for anyone looking to learn SEO for beginners. Off-page SEO includes all areas of SEO that are not directly performed on the site that an SEO or webmaster is trying to rank. Although link building is an important part of off-page SEO, there are also other aspects like social signals, reviews/reputation management, citations, and brand mentions. Like with any piece of content online, your off-page SEO link building content should be structured in a way that’s inviting to a reader.
Some backlinks matter more than others
This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. So if you’re using stock photos that a thousand other sites use, consider creating custom images. Shai Aharony tested the effect that stock images had on Google rankings. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process.
Start your journey
You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, it will be difficult to get people to your website at all. Off-page SEO also involves activities like trust-building, online reputation building, local SEO, and social media marketing. It revolves around building backlinks to your website, improving your website’s trust and reputation, and attracting local audiences through directory citations. Off-page SEO is the practice of doing activities outside of the website that helps web pages rank high on SERP (search engines results pages). You should create a checklist covering all the points to ensure that your SEO game is on-point. To help you out, we have already compiled a detailed SEO Checklist that you can use to improve your authority, build backlinks, and rank for any keyword.
For example, participating in public speaking engagements or webinars showcases your expertise and authority within your industry, leading to increased trust from your audience. Guest blogging on authoritative websites not only earns valuable backlinks but also demonstrates your expertise and experience in the field. The more people share your content on social media platforms, the more traffic and links to that specific piece of content you’ll probably get.
If you own a business with a physical location, focusing on local SEO should be one of your top priorities. In other words, you need to create a Google Business Profile (GBP) page and make sure it accurately represents your business. When your page is live, Google’s algorithm can start pulling data from it, increasing your website’s authority and chances of getting a rich result. Providing expert advice—Offering unique insights, perspectives, and research can position you as an authority and encourage others to link to your pages as references.
Consistent Branding
They function in a very similar way – taking into account the number of a resource’s incoming quality links, as well as their “strength”, depending on the linking domain’s age, own authority, etc. They no longer work for SEO (at least not as well), however, high-quality backlinks from actual, relevant resources are still thought after and pass on PageRank. With the data and insights available, you’ll be able to create the perfect strategy to target both on-page SEO and off-page SEO to reach a wider audience and attract more visitors to your website. You’ve most likely heard of off-page SEO before in the context of building links to your website. It’s true that backlinks are very important, and we’ll go over them a bit below, but there’s much more to off-page SEO than just links. Schema markup (structured data) helps search engines better understand your page.
- Every internal linking strategy is different, but for the best results, you should make sure that every new page has at least two to three links to it.
- For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find.
- Technical SEO ensures search engines can efficiently crawl, index, and rank your site.
- If you want to improve your site’s overall off site SEO, make sure to improve your social shares.
And users will typically click on another result that looks less spammy. Rich snippets are enhanced search results that provide additional information beyond the typical meta description. But you don’t SEO Anomaly need to write an amazing description 100% of the time. You can find these search terms with a tool like Semrush’s Organic Research.