Are they looking for chocolate cake recipes, chocolate bars, or BHS Links chocolate ice cream? The keyword is too short for you to identify the search intent behind it clearly. Within the world of search engine optimization, there’s what is called on-page SEO and off-page SEO. Read on to discover what it is all about, why you need it and how you can quickly (and easily) fine-tune your own website. Follow these tricks of the trade and before long your site will be showing up in search results and attracting lots of attention.
On-Page SEO vs. Off-Page SEO
Google actively tracks user behaviour on your site through tools like Google Analytics 4, Google Chrome and the Google SERPs. Improving it won’t only lead to more organic traffic but can also lead to higher conversion rates. Google wants their users to have a great experience visiting your site. The key is to make sure the main entities in your content are obviously linked together. But Google could choose to rank a piece of content focused on “Hoovers” to also rank for “Vacuum cleaner” terms.
Blog Post Writing
- But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page.
- Because it’s page-based only, on-page SEO does not include off-page techniques, like getting backlinks to your website or building domain authority.
- On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search.
- However, search engines have advanced far enough to understand how to rank pages based on how users engage with the content.
- Andrew possesses strong analytical and strategic skills, particularly in planning SEO strategies for highly competitive projects.
- You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator.
When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword. Every big Google algorithm update is designed to better identify quality. High-quality content is original and engaging content that covers the topic well and satisfies searchers. And optimizing your images can boost their appearance in Google Image Search, leading to additional traffic.
What Is On-Page SEO? How to Do On-Page Optimization in 2025
While both are crucial in a website’s ranking and visibility, On-Page SEO provides more control over optimizing web pages. When you start typing a query in Google Search, you are presented with a list of possible phrases to use in your search. This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. Before publishing content (text, images, audio, or video), the first step is to do keyword research.
Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site. And the better Google understands your page, the more likely it will be to rank your content for relevant search terms. It’s good to review your on-page SEO strategy often, so you can ensure you’re keeping your strategy agile.