Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant. Besides Google, your alt tags also help users who can’t see or interact with your content. Using alt tags makes your content accessible to everyone browsing your site. Tools like Semrush, Moz, and Ahrefs offer features for keyword research, content optimization, and performance tracking. Using these tools can streamline the on-page optimization process and provide valuable insights for improving your content.
Compress Image Files
If you focus on building a ton of links but have no quality content, then you can’t expect others to link back to you. Internal linking also helps readers to find and discover other pieces of content and different pages on your website. According to Backlinko’s analysis of 5.2 million websites, webmasters can improve a site’s loading speed by moving to a faster host. Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content.
- Known for its robust backlink analysis, Ahrefs also provides keyword tracking, content analysis, and competitive insights, supporting both on-page and off-page SEO strategies.
- These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings.
- On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic.
- Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.
- And once my page cracked the top 5, Google hooked me up with sitelinks.
We Figured Out How AI Overviews Work & Built A Tool To Prove It
You can check the status of your internal linking with a free tool like Screaming Frog. Having little to no internal linking on your pages negatively impacts SEO Anomaly the user’s ability to access content on your site that is valuable to them. And if they can’t access it, that directly affects your conversion rate. PageSpeed Insights will provide you with customized recommendations for speeding up your site. You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more. That said, it’s an on-page SEO basic practice to include your target keyword in your URLs.
The Beginner’s Guide to Keyword Density
This will make sure that every page has a clear place and is properly linked from relevant sections of your website. Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness. Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages.
For this reason, we always start with a consultation call to learn more about your business and goals. If we can help, we will let you know, and if not, we’ll tell you that too. If you haven’t made significant changes to your content optimization process in the past 12 months, it is not likely. The Bert update changed how content is processed and how well it could be understood. Correct and fast operation of a website has a fundamental impact on the site’s ranking.
You can opt to make the changes on your own or invest in page speed services from a digital marketing company. When you add visuals, your leads spend more time looking at the visuals. A longer page signals to Google that your page is interesting and engaging to your audience, so they will rank your page higher. When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way. This way, clients have a singular person they can ask questions, voice concerns, and share ideas with.
In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results. And, if you wish to target a local market, SE Ranking has various Local Marketing Tools that can improve your business’s online presence in a specific region. For this, you can find out how your target audience discovers and behaves within your locations in search results, letting you identify the most effective keywords. It also provides insights into customer interactions and the best times for user engagement. Headings (aka header tags) are used to convey the hierarchy and structural outline of the content on a page to search engines and users. Poorly-optimized URLs or the lack of headings will make your pages harder to navigate for both internet users and crawlers.
Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query. And the websites with outgoing links outranked the sites without them. So, I added an internal link from one of our most authoritative pages to that guide. First, use an SEO tool like Semrush’s Backlink Analytics and its “Indexed pages” report to bring up the pages on your site with the most backlinks (a decent measure of authority). As long as you use your keyword naturally a few times, you’re good. On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic.